SONNY grew up in Lausanne, Switzerland to the music of Michael Jackson, Marvin Gaye and Usher. At the age of 9 he taught himself to sing, dance and pick out melodies on the piano. That’s when he began to dream of what it would be like to have a career in music. As a young teen, although he had a great job in manufacturing with the well known Swiss Lottery, he vowed not to give up on his dream and kept working on his music at night.
Simultaneously he built a home studio and began to record his own songs to share with his friends, family and newly adoring fans. After learning some “fly” dance moves and perfecting his singing ability, he was finally confident enough to upload his first videos to YouTube and his first songs to Itunes. Since then SONNY ‘s fan base has grown into the hundreds of thousands and from the looks of things has no signs of slowing down. His pop-driven melodies, influenced by urban dance rhythms are geared to get you moving both physically and emotionally. The term “radio, dance friendly pop” may best describe the type of song that SONNY delivers to his core audience.
Loyal to his primary language of French, the English speaking artist says he most often uses his native language when trying to smooth over the ladies. Europe may be the continent, but “International may best describe the scope of my music” says SONNY. Like many of his predecessors, SONNY eventually wants to conquer America.
In the summer of 2013, SONNY finds himself coming off of a #4 record on the Music Week / UK Billboard Urban Club Charts with his title “Passcode” and a 2nd charting single “All In You” released on Italy’s most successful independent label, Time Records. SONNY’S music can be heard on radio airwaves in France, Australia, Germany, the U.K., Switzerland, Italy all the way to the U.S. and ASIA, the list goes on. Not to be overlooked his diversity also shines on his self produced, self starring exercise video which has just surpassed over 2 million views on You Tube. Plans for a sequel have recently been confirm and a 2nd exercise video is scheduled to be released later this year by the Ingrooves / Universal music, video and film division.
As SONNY’s star continues to rise he’s preparing for the release of his next (2) singles with respective labels Time and Music Life Records. Also in hopes of capitalizing on the success of the film documentary “I’m A Stripper”, which contains 3 of his songs, SONNY has self released an EP of the same title and all indications are this will become a dance floor staple. “You never fail to impress me with your creativity” says film director Charlie David.
Offers for endorsements and TV appearances continue to roll in as SONNY prepares his highly anticipated, debut album for a fall of 2013 release. He plans on hitting the road towards the end of the year in support of the album and is excited about engaging his growing legions of fans. He’s currently in talks with quite a few major players and remains the focus of many DJ’s and producers seeking out collaborations. The only question is will his album be released independently or will one of the newly interested majors step up and ink the multifaceted artist.